You literally cannot make some of this stuff up. Listen to this gibberish. Hu-manity.co (yes, that is some marketer's idea of a good company name), wait it gets better, which describes itself as "bringing individuals and corporations into a consumer inclusive data economy", huh?, but actually does something around blockchain and authentication for health care companies, is acquiring Betterpath, which says it can access currently inaccessible health-related data to help with research. The end result, we are told, will be a company that creates "a powerful combination of Consumer Consent as a Service and healthcare's untapped datasets." Fire your PR firm right now, don't think about, don't delay, just fire them.