PWC examines the future market for personalized medicine and services, which it defines broadly as including not only genomics, but wellness and prevention services tailored toward the individual. PWC foresees many entrants into and significant growth for this market.
EBRI releases the results of its latest survey of members in consumer-directed, or high deductible, health plans. These members are generally satisfied and exhibit more cost-conscious behaviors and use wellness services more extensively than persons in non-consumer directed plans.